The face of China's "Rare Generation" might look something like Li Yuchun, the 2005 winner of an "American Idol"-type singing competition dubbed, improbably, "Mongolian Cow Sour Yogurt Super Girl's Voice." Read original article.
It wasn't Li Yuchun's voice that drew the largest number of television viewers on record in China. It was her attitude, which was something new. She didn't wear makeup, dressed in baggy, androgynous clothing, sang Western songs -- and romped to victory, with 3.5 million viewers casting mobile-phone text votes for her in the grand finale.
The Chinese fans who cast their votes for Li -- and who still throng her performances -- are members of a new breed in China. In their teens and 20s and making a sharp break from the culture of their parents, the members of China's "youthquake" are ambitious, energetic, modern and individualistic -- at least up to a point. 
Video: What makes them different?
Democracy? Fine when they are voting for a singing idol, but otherwise a distraction from the main business of life: snagging a great, creative new job. Consumer choice? They have no recollection of the days when navy blue cotton jackets and trousers were the de facto national uniform, or when Coca-Cola and McDonald's weren't available. Read more...
No comments:
Post a Comment