Dell's strategy for conquering emerging markets

Dell is betting on the buying power of Chinese consumers as the Texas company scrambles to update its global strategy.

In an effort to boost sales in rapidly growing developing countries, Dell unveiled a compact and inexpensive desktop personal computer designed for first-time buyers and novice users who want to connect to the Internet.

Chief Executive Michael Dell said the new computer, with a base price starting at about $335, would be sold first in China, then other countries, including India and Brazil.

The computer, which Dell calls the EC280, "was designed with China and other emerging markets in mind" Read original article