KPMG highlights challenges of "new online phenomenon"...
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Accounting firm KPMG has highlighted the potential of deploying Enterprise 2.0 technology in the corporate sphere. Read original article.
The corporate equivalent of Web 2.0 is providing businesses with a challenge about how to maximise benefits of this "new online phenomenon", KPMG states in the first of three white papers investigating the technology.
Enterprise 2.0 has clear potential to improve the efficiency and communication of a business, according to the head of technology at the accountancy giant, Crispin O'Brien.
However, despite prospective benefits such as more innovation and better problem solving, there are some concerns relating to the technology, he added.
Mr O'Brien highlighted issues such as security, confidentiality and "cultural and legal issues" in certain countries.
"Companies need to be alert to the dangers that free comment made in wikis and blogs may be libellous or infringe employee rights laws," he added.
Earlier this year, Dutch accountancy firm Berk embraced Web 2.0 by opening a virtual office in the 3D platform Second Life.
Commenting, the marketing director of accountancy body ACCA, Neil Stevenson, told Accounting Web: "The point at which this technology will be successful is when they really do help with business development."
He added: "In a world that is increasingly driven by brands and image, I don't think accountancy, or any other professional service, is immune from the need to project the right kind of image."
The corporate equivalent of Web 2.0 is providing businesses with a challenge about how to maximise benefits of this "new online phenomenon", KPMG states in the first of three white papers investigating the technology.
Enterprise 2.0 has clear potential to improve the efficiency and communication of a business, according to the head of technology at the accountancy giant, Crispin O'Brien.
However, despite prospective benefits such as more innovation and better problem solving, there are some concerns relating to the technology, he added.
Mr O'Brien highlighted issues such as security, confidentiality and "cultural and legal issues" in certain countries.
"Companies need to be alert to the dangers that free comment made in wikis and blogs may be libellous or infringe employee rights laws," he added.
Earlier this year, Dutch accountancy firm Berk embraced Web 2.0 by opening a virtual office in the 3D platform Second Life.
Commenting, the marketing director of accountancy body ACCA, Neil Stevenson, told Accounting Web: "The point at which this technology will be successful is when they really do help with business development."
He added: "In a world that is increasingly driven by brands and image, I don't think accountancy, or any other professional service, is immune from the need to project the right kind of image."
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