INVESTING IN INDIA
Penny Sleuth Special Report: Investing in
Technology Meets Tradition in
By Greg Guenthner, Editor Penny Stock Fortunes and Penny Sleuth
The emergence of
Just recently, American Express predicted that
The country is set to capture 1% of global trade soon, while merchandise exports have grown an average of 24% a year over the past four years, according to Economy Watch. Goldman Sachs predicts
And the list goes on…
It’s not too late to invest in
And that’s what makes investing in
Two-thirds of Indian workers are employed in some aspect of agriculture. And almost 30% of Indians live below the country's poverty line.
One of my co-workers traveled there last year in hot pursuit of new ideas on how invest in
It literally is a land where high-tech meets low-tech.
This is the kind of parody I found when researching the impact of the Internet on
I'll be the first to admit that my ignorance on the subject of Indian marriage got the best of me when I first began my research. At first, I figured that these matrimonial sites were dating services like we see here in the
Culturally, it is perfectly acceptable in
After searching through many of the testimonials on the sites, it became clear to me that most of the married couples became engaged after a very brief courtship period. Many were married within months of first meeting each other.
As it turns out, these matrimonial sites fit in nicely with Indian culture. Sites like BharatMatrimony.com prominently display astrological information on members' profiles. These horoscopes are taken into account when finding a life partner to determine compatibility.
I came across a telling passage online that helped me better understand how marriage is viewed in
I mentioned that Yahoo! and Canaan Partners invested $8.65 million in BharatMatrimony.com, one of
And these marriage websites are no passing fad. Statistics show that the reason 15% of Indians are online is for matrimonial searches. And if you think people aren't really using services like this, think again.
Since BharatMatrimony.com went online in 1997, it claims to have facilitated more than 700,000 marriages all over the world. As of now, the site has a staggering nine million members.
Another matrimonial site, Shaadi.com, claims it receives more than 50 testimonials a day from happy couples. This site now posts more than 3.6 million photos of singles, and more than 710,000 success stories have been reported to the company.
The bottom line is this: Investing in
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More from Greg’s series on Investing in
Penny Sleuth Special Report: Investing in
The
Every month, these people spend an average of 32 hours online, logging on to an average of 64 unique websites, according to the Nielsen NetRatings.
I think it's safe to say that the online market in the
Take
However,
But that's nothing compared to
So how can people like you invest in
First, let’s look at the numbers...
More than 1.1 billion people live in
Compare this to the 210 million Internet users in the
The government is even helping things along by reducing barriers for telecom providers. Also, Internet access is surprisingly affordable. According to the Internet & Mobile Association of India, a monthly broadband subscription can cost as little as 199 rupees, or about $4.50.
On top of this, there are three other factors that are paramount to the success of online growth in
The first is cheaper computers. India's IT and Telecom Ministry is heading an initiative to cut the cost of PCs, which would, in turn, help more of India's emerging middle class find their way to the Web. According to Internet & Mobile Association of India (IAMAI), the initiative is set to make computers available for less than 10,000 rupees -- or $226.
Next is the increase in website registrations under the "in" domain. According to the IAMAI, these registrations surpass 150,000. This shows that more local content is being created. And more relevant content will attract more Internet users. This is also a bonus for savvy investors, who will have a whole new sea of foreign online businesses to research.
Our third success factor is a bit unusual, but it's a trend that can't be easily ignored. While a majority of Indians log on for e-mail, chat and job searches, matrimonial sites are rapidly increasing in popularity. Statistics show that 15% of Indians go online for matrimonial searches.
In fact, matrimonial sites are so popular that even some major players are placing bets on their success. According to the
So while the online trends in
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Good investing,
Gunner
P.S.: Greg “Gunner” Guenthner is the editor of Penny Sleuth and Penny Stock Fortunes. In the next report, Gunner reveals hot to get in on little-known powerhouses before they go through the roof.
Additional Information about Investing in
Investing in India - Venturing into the Indian Market
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