Nielsen launches Video Census : Advertising statistics have never been more transparent

Announcing VideoCensus, the Industry’s Most Accurate Streaming Media Measurement Tool

First-of-its-kind product combines panel and census-based metrics

We've launched VideoCensus, the first-ever syndicated online video measurement service that delivers end-to-end accounting of audience size, demographic composition, engagement and competitive activity. No other product on the market matches the granularity, scalability, transparency, and most importantly, the accuracy, of VideoCensus.

VideoCensus’ methodology employs two of our patented assets, the NetRatings’ desktop meter and SiteCensus content-tagging technology. By attaching a simple piece of code to a publisher's video delivery platform, VideoCensus collects a precise count of the viewing activity. The desktop meter, deployed to hundreds of thousands of panelist PCs worldwide, further dissects and analyzes the video data to provide granular insight into viewer engagement with specific video channels, programs, and clips.

Using a technology-agnostic collection system, VideoCensus objectively measures all methods of streaming media delivery regardless of the application, protocol or viewing platform. It can easily report on viewing of cached content, peer-to-peer programs, and digital rights-managed (DRM) video streams. In this way, VideoCensus will allow for seamless reporting as the industry continues to innovate.

Global Media Companies Endorse VideoCensus

VideoCensus’ charter clients include ESPN, CNN, VideoEgg, NBC, Cartoon Network, and others. Here’s some of what they’re saying:

"We have been impressed with the care that has been applied to the VideoCensus product,” said Jack Wakshlag, chief research officer for Turner Broadcasting System. “We believe it is superior to competitive syndicated video measurement products." "As an innovator in online video, it's important that our data be presented accurately in the marketplace,” said Julie DeTraglia, vice president of Strategic Digital Research at NBC. “We like the transparency of the VideoCensus methodology because we know exactly what is being measured." "VideoEgg is delivering more than 425 million video streams a month, across more than 70 social networking sites. VideoCensus has given us the ability to get accurate counts of activity across our network, along with the panel-based demographic data we need to position our audience,” said Troy Young, chief marketing officer of VideoEgg.

Initial VideoCensus reports were released to clients in January and are available monthly. The next generation release, complete with an online user interface and robust suite of reports, is due in October 2007.

Read the full press release here or contact your client services representative for more information about our charter pricing. See Nielsen website