AMA : Humana case study

How to build and validate a Custom Library™ of brand-aligned imagery - a Humana case study

Humana Inc., one of the largest publicly traded health benefits companies in the nation, was launching a 'build the brand' initiative to transform its business and elevate its brand to an iconic level. In order to do this, Humana sought to understand what kind of imagery best resonated with its B2C & B2B markets and why. OnRequest Images was selected to deliver consumer insight and develop a brand-aligned OnRequest Custom Library™ that accurately and measurably supported Humana's brand attributes and resonated with customers based on the findings and recommendations from the research. Join us for this exciting and informative Webcast to learn how Humana Inc., a Fortune 500 company, successfully built and validated a Custom Library™ of brand-aligned, brand-building imagery.

Please join the AMA for the following Webcast.

DATE: Tuesday, May 15, 2007

TIME: 10am PT/ 11am MT/ 12pm CT/ 1pm ET PRESENTERS:

Miriam Hansen, Humana Inc., Creative & Brand Manager
Martha Redman, Humana Inc., Director of Advertising, Creative and Brand David Norris, OnRequest Images, CEO
Marla Chupack, Moderator, American Marketing Association

COST: Complimentary

REGISTER:
http://www.marketingpower.com/webcast5-15-07

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