ABOUT    |    CONTACT    |    GOOD PEOPLE    |     SUBSCRIBE

April 27, 2007

Advertisers continue to shift their focus away from print to the Internet


Buffeted by an ongoing advertising recession, The New York Times Company and the Gannett Company announced yesterday that their first-quarter profits declined while the Tribune Company reported a loss. Read original article

The disappointing results underscored the increasingly tough economic times faced by the industry as advertisers continued to shift their focus away from print to the Internet. In particular, areas like real estate and classified, previously rich revenue generators for newspapers, continued to be weak. Read more

No comments: